Last Updated: February 11, 2026
These Terms of Service ("Terms") govern your access to and use of the website located at www.pmf.egoeimi.dev (the "Site") and all products, services, programs, diagnostics, and engagements offered by PMF Engine, operated by Ego Eimi ("Company," "we," "us," or "our"), including but not limited to the Pilot-to-Production Diagnostic, PMF Clarity Sprint, and related advisory services (collectively, the "Services").
By accessing the Site, applying for, or engaging in our Services, you ("you," "your," or "Client") agree to be bound by these Terms. If you do not agree to these Terms, do not use the Site or Services.
1. Overview of Services
PMF Engine provides strategic advisory services to funded B2B AI software startups, focused on separating experimental traction from production signal. Our Services include, but are not limited to:
Pilot-to-Production Diagnostic (2 Weeks): A structured assessment that produces a Signal Scorecard baseline, Budget Source Map, Pilot-to-Production Blockers Memo, Fixable vs. Structural Assessment, and a written Week-2 stop/go recommendation.
PMF Clarity Sprint (Weeks 3–12): An optional continuation engagement, available only after passing the Diagnostic gate, that installs an operating cadence for tracking pilot-to-production conversion, redesigns pilots with production prerequisites, and produces decision rules and documentation.
Async Support: Slack-based communication provided during active engagements for clarifications, template requests, and directional guidance, subject to the response times and guidelines outlined during onboarding.
The specific scope, deliverables, and timeline for each engagement will be confirmed in writing during onboarding.
2. Eligibility and Application
2.1 Application Process
Access to our Services requires completion of an application and a qualification call. We reserve the right to accept or decline any applicant at our sole discretion based on fit criteria, including but not limited to funding stage, number of pilots, conversion rates, product type, and willingness to participate in structured customer conversations.
2.2 Representations
By applying for and engaging in our Services, you represent and warrant that:
You are authorized to enter into these Terms on behalf of yourself and/or your company
The information you provide during the application and engagement process is truthful, accurate, and complete
You have the authority to share the business information, deal context, and pipeline data required for the engagement
You are not impersonating another person or misrepresenting your affiliation with any entity
3. Engagement Structure and Phase Gates
3.1 Diagnostic Phase Gate
The Pilot-to-Production Diagnostic concludes with a Week-2 stop/go decision. This decision is a written recommendation to:
Proceed: Continue into the PMF Clarity Sprint
Pause: Address specific prerequisites before continuing
Stop: Redirect effort entirely due to structural misfit
The stop/go decision is a professional recommendation based on available evidence. You are not obligated to follow the recommendation, but continuation into the Sprint is available only if the Diagnostic establishes a coherent path forward, as determined by PMF Engine.
3.2 Sprint Continuation
The PMF Clarity Sprint is a separate engagement that may only be entered after successful completion of the Diagnostic and a mutual agreement to proceed. Enrollment in the Diagnostic does not guarantee access to the Sprint.
3.3 Right to Pause or Terminate
PMF Engine reserves the right to pause or terminate any engagement if:
Required inputs (scorecard data, deal context, stakeholder maps) are not provided within agreed timelines
Participation requirements are not met (see Section 6)
Evidence gathered during the engagement indicates that continuing would not serve the Client's interests
The Client requests termination
We do not continue engagements to preserve revenue when the evidence indicates there is no viable path forward. This is a core principle of our methodology.
4. Fees and Payment
4.1 Pricing
Fees for Services are as quoted during the sales process and confirmed in writing prior to engagement commencement. Current published rates are subject to change. Founding client and early adopter pricing, where applicable, is offered at the Company's discretion and may be time-limited.
4.2 Payment Terms
Full payment for the Diagnostic is due prior to the kickoff call unless otherwise agreed in writing
Sprint fees are due upon mutual agreement to proceed, prior to the start of Week 3
All fees are quoted in US Dollars (USD)
Payments may be made via credit card, ACH, wire transfer, or other methods accepted by the Company
4.3 Taxes
All fees are exclusive of applicable taxes. You are responsible for any sales tax, use tax, VAT, or similar taxes imposed by any jurisdiction in connection with the Services, except for taxes based on the Company's net income.
5. Guarantees and Risk Reversal
5.1 Diagnostic Guarantee
If you fully participate in the Diagnostic (as defined in Section 6) and we are unable to deliver the Signal Scorecard baseline, Budget Source Map, and written stop/go recommendation, we will extend the engagement up to one (1) additional week at no cost to complete the deliverables — or refund the Diagnostic fee in full.
5.2 Sprint Artifact Guarantee
If you fully participate in the Clarity Sprint (as defined in Section 6) and we fail to deliver the agreed Sprint artifacts, we will extend the engagement at no additional cost until artifacts are complete, subject to a reasonable extension period.
5.3 Important Limitations
We guarantee delivery of artifacts and decision frameworks, not business outcomes. We do not guarantee increases in revenue, pilot conversion rates, fundraising success, or any specific financial result.
Guarantees apply only when participation requirements are met (see Section 6).
Extension caps: The Diagnostic extension is capped at one (1) additional week. Sprint extensions are subject to reasonable limits determined by the scope of outstanding artifacts.
The Week-2 stop/go gate is the built-in risk reversal mechanism. A recommendation to "stop" or "pause" is considered a successful Diagnostic outcome — not a failure of the engagement.
6. Participation Requirements
Our guarantees and the effectiveness of our Services depend on your active participation. The following participation requirements apply:
6.1 Diagnostic Participation
Attendance at all scheduled calls (kickoff + gate decision call)
Timely provision of requested deal context, pipeline data, pilot terms, contracts, and stakeholder maps
Completion of 3–5 customer/prospect interviews using production-readiness questions provided by PMF Engine
Responsive communication via Slack within agreed timelines
6.2 Sprint Participation
Attendance at 90% or more of scheduled weekly working sessions (logged)
Completion of 10 or more customer conversations (tracked)
Production-readiness questions asked in 80% or more of relevant conversations (tracked)
Provision of access to deal context, pipeline data, and stakeholder maps
Completion of action items within agreed timelines (tracked)
6.3 Consequence of Non-Participation
If participation requirements are not met, we reserve the right to:
Pause the engagement until requirements are fulfilled
Void applicable guarantees
Terminate the engagement (fees paid are non-refundable in such cases)
7. Intellectual Property
7.1 PMF Engine IP
All methodologies, frameworks, templates, scorecards, tools, processes, and materials developed by PMF Engine — including but not limited to the Signal Scorecard, Budget Source Map templates, conversation kits, and decision rule frameworks — are and remain the exclusive intellectual property of PMF Engine.
You are granted a limited, non-exclusive, non-transferable license to use these materials solely for your internal business purposes during and after the engagement. You may not reproduce, distribute, sell, sublicense, or publicly display our materials without prior written consent.
7.2 Client IP
All business information, proprietary data, product details, and trade secrets you provide during the engagement remain your exclusive property. PMF Engine claims no ownership over your business data, product, code, customer relationships, or pipeline information.
7.3 Engagement Deliverables
Deliverables produced during the engagement (e.g., your completed Signal Scorecard, your Budget Source Map, your Blockers Memo, your roadmap) are yours to keep and use. However, the underlying frameworks, templates, and methodologies used to produce those deliverables remain PMF Engine IP per Section 7.1.
8. Confidentiality
8.1 Mutual Confidentiality
Both parties agree to treat as confidential all non-public information disclosed by the other party during the course of the engagement, including but not limited to business strategies, financial data, customer information, product roadmaps, deal terms, pipeline details, and proprietary methodologies.
8.2 Obligations
Each party agrees to:
Use confidential information solely for the purposes of the engagement
Not disclose confidential information to any third party without prior written consent, except to employees, contractors, or advisors who have a need to know and are bound by comparable confidentiality obligations
Take reasonable measures to protect the confidentiality of such information
8.3 Exceptions
Confidentiality obligations do not apply to information that:
Is or becomes publicly available through no fault of the receiving party
Was known to the receiving party prior to disclosure
Is independently developed by the receiving party without reference to confidential information
Is required to be disclosed by law, regulation, or legal process (with reasonable prior notice to the disclosing party where permitted)
8.4 Duration
Confidentiality obligations survive the termination of the engagement for a period of two (2) years.
9. Case Studies and Testimonials
We will never publish case studies, testimonials, quotes, performance data, or identifiable information about your company or engagement without your prior written consent.
If you agree to participate in a case study (e.g., as part of a founding client arrangement), the following applies:
You will have the opportunity to review and approve all content before publication
You may request anonymization or withdrawal of consent at any time prior to publication
Published case studies may be used across our website, marketing materials, social media, and sales collateral
This section supersedes and replaces any blanket media release or photograph authorization. We do not claim irrevocable rights to your likeness, recordings, or testimonials.
10. Limitation of Liability
10.1 No Outcome Guarantees
PMF Engine provides strategic advisory services based on professional judgment and available evidence. We do not guarantee any specific business outcomes, including but not limited to: increases in revenue, pilot conversion rates, customer acquisition, fundraising success, or investor interest.
Our Services are designed to produce measurement frameworks, decision artifacts, and evidence-based recommendations. The implementation of those recommendations and the resulting business outcomes are your responsibility.
10.2 Limitation of Damages
To the maximum extent permitted by applicable law, in no event shall PMF Engine, its officers, directors, employees, agents, or affiliates be liable for any indirect, incidental, special, consequential, or punitive damages — including but not limited to loss of profits, revenue, data, business opportunities, or goodwill — arising out of or related to your use of the Site or Services, regardless of the theory of liability.
Our total aggregate liability for all claims arising out of or related to these Terms or the Services shall not exceed the total fees paid by you to PMF Engine for the specific engagement giving rise to the claim.
10.3 Assumption of Risk
You acknowledge that business decisions involve inherent risk. You agree that PMF Engine is not responsible for decisions you make based on our recommendations, deliverables, or frameworks.
11. Indemnification
You agree to indemnify, defend, and hold harmless PMF Engine, its officers, directors, employees, agents, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
Your breach of these Terms
Your use of the Services
Your violation of any applicable law or regulation
Any dispute between you and a third party (including your customers, investors, or employees) related to actions you take based on our Services
Any inaccurate or misleading information you provide during the engagement
12. Termination
12.1 Termination by Client
You may terminate an engagement at any time by providing written notice. Fees paid prior to termination are non-refundable, except as provided under the guarantee terms in Section 5. If you terminate mid-engagement, you will receive any deliverables completed up to the date of termination.
12.2 Termination by PMF Engine
We may terminate an engagement if:
Participation requirements (Section 6) are not met after written notice and a reasonable cure period
You breach these Terms
Evidence gathered during the engagement supports a "stop" recommendation
Continuing the engagement would, in our professional judgment, not serve your interests
In the event of termination by PMF Engine due to a "stop" recommendation or evidence-based decision, this is considered a successful outcome of the engagement, and no refund is owed.
12.3 Survival
Sections 7 (Intellectual Property), 8 (Confidentiality), 9 (Case Studies), 10 (Limitation of Liability), 11 (Indemnification), and 14 (Governing Law) survive termination of these Terms.
13. Account Security
If our Services require you to create an account, you are responsible for:
Maintaining the confidentiality of your login credentials
All activity that occurs under your account
Notifying us immediately of any unauthorized use of your account